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Corporate responsibility

We are well aware of our worldwide responsibility to society and future generations.

That is why we promote social equality and fair and safe working conditions combined with the protection of the environment in the countries we operate in.

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We are family

Playing makes children happy. Even more, playing is mother nature’s tutorial for life. While children play, they discover their talents and develop their skills.

With our products we are part of a child’s development right from the beginning. That is our obligation. And our love for play enables us to fulfill this passion.

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Business is people

The most successful corporations are those who cultivate their leading edge with great care. We are convinced: our edge in competition are the people.

Our employees, business partners and everyone who buys our products – people from all over the world, united by their love for play.